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Personal Information

Personal Information is any factual or subjective information, whether recorded or not, about an identifiable individual.

In today’s digital economy, your personal information is the new currency.

Your preferences, likes and dislikes, and facts about you, when bundled up with thousands of other people all help marketers and businesses refine their products and services.

Oftentimes this information is helpful as it ultimately helps you, the consumer, to unknowingly shape a product, service, or website experience, but sometimes it can be used illegitimately or in a harmful way.

Examples of Personal Information

Read the table below to learn about the different types of personal information that uniquely identify you.

Personal Information
Personal Descriptors Name, age, place of birth, date of birth, gender, weight, height, eye color, hair color, fingerprint
Identification Numbers Health IDs, Social Insurance Numbers (SIN), Social Security Numbers (SSN), PIN numbers, debit and credit card numbers
Ethnicity Race, colour, national or ethnic origin
Health Physical or mental disabilities, family or individual health history, health records, blood type, DNA code, prescriptions
Financial Income, loan records, transactions, purchases and spending habits
Employment Employee files, employment history, evaluations, reference interviews, disciplinary actions
Credit Credit records, credit worthiness, credit standing, credit capacity
Criminal Convictions, charges, pardons
Life Character, general reputation, personal characteristics, social status, marital status, religion, political affiliations and beliefs, opinions, comments, intentions
Education Education history

Jan 29, 2016PrivacySense.net

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Synonyms

Personally Identifiable Information (PII)
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